15 Mar, 09 by Suraj Sinha (SS), Chief Customer & Product Strategy Officer, a2zapps.com

This is more complex than a transitive relationship. Especially, when we live in these turbulent economic times, we go through this desperation between passion for product improvement and search for monetary support. We all know that eventually customers will rule and guide everything and everyone irrespective of any external parameters. And, that is the only guiding force we have to live with.

We gave away all our energy, time and money to come up with such a beautiful and most importantly, useful product (not a research project or, experiment). And, we are 200% confident in our growth potential as our only direct competition is the new ‘force.com’ by Salesforce.com as of today. So, why don’t we work 24/7 to make our first 25 customers successful? May be, then we chase VC’s or, they will chase us. Who knows?

Just to give a highlight once more, this product is recession-proof. As a matter of fact, in recession, this product helps emerging business owners to save money. (http://corporate.a2zapplications.com/corp/benefits)

It is a fight between skepticism on not-so-long-proven concept and confidence on traditionally proven concept. Apparently, Salesforce.com and few others showed the business community the power of CRM software over the internet (SaaS ) since 1999 with phenomenal success. And, in developing countries like India or South Asia, this product can save so much time, energy and money for SME’s (Small, Medium Enterprises). Let’s first perceive it with our current customers and prospective customers.

Therefore, ‘chase customers, customers and customers’ is our current ‘mool-mantra’. (Main motto) This will take the business community along with the VC community to a proven world of perception.